So what now? Now it's time to face the monster and optimize your technology. In this Gambit, Geoff passionately explains why building the ideal DMO tech-stack can help balance scalability, integration, and innovation for success. Despite what our parents told us... monsters are real.

So what now? Now, it's time for us to be local heroes. In this ‘Gambit,’ Dave passionately explains why Destination Yield Management should be the tourism industry's focus to make us essential to our community, board, and stakeholders. Yeah... it's time to put on that cape, we have work to do. 

So what now? Dave Bahlman is questioning how we count visitors and if there's a better way to track their impact on a community. Check out The Gambit to see his point of view. Do you agree or disagree with him?